Creating a cohesive executive team is critical to increasing the company's overall value. Every organization hires executives with great expertise. Focus these experts on appreciating and understanding each other's contributions by creating a strategy storyboard. Then, the executive team can focus on strategy deployment and execution of plans by connecting the company's vision, objectives, strategy, and initiatives. Replacing a ’crowd with tools’ with a ’team with a purpose.’

This book uses a fictitious company to demonstrate how such a storyboard is created and what it would look like. Of course, your ’Storyboard’ would use measures and conclusions differently than the company in the book.